Paddington™ to Become a Champion for Children in Support of UNICEF

Vivendi, the global content, media and communications group, owner of the Paddington brand, has announced a long-term partnership with UNICEF, the world’s largest children’s organisation. The partnership will see Paddington, the beloved children’s character becoming a champion for children, and furthering UNICEF’s goal to promote the rights of children all around the world, and to keep them happy, healthy and safe. The partnership was borne out of recognition by both organisations, that the values exemplified by Paddington, of kindness, tolerance, and perseverance in the face of adversity, or marmalade-related mishaps,…

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