As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction. The effort, conceived with Vivo’s creative agency, Africa Creative, aims to shed light on the alarming rate of river…
Read MoreVivo ‘Amazon Desert Rally’ Campaign: A Crazy Idea With A Serious Message
