Obliged to deliver the kind of performance demanded of a top athlete: that’s the position those diagnosed with Alzheimer’s disease suddenly find themselves in. A new campaign developed by mortierbrigade for Alzheimer Liga Vlaanderen pictures an Alzheimer’s patient as a boxer. One who has no choice but to fight every day. Not against an opponent, but against himself. An exhausting fight Paul, who is the face of the campaign, received his Alzheimer’s diagnosis at the age of 65. He shares with us what his fight involves: “I know that a…
Read MoreMortierbrigade supports Alzheimer Liga Vlaanderen’s fight
