Today’s parents are more aware than ever that inspiring the next generation to engage in social good programs at an early age is critical to developing a life-long commitment to social responsibility. Warner Bros. Consumer Products (WBCP) and generationOn, the youth division of Points of Light, have partnered to create the SCOOBY-DOO ‘DOO GOOD’ campaign, a pro-social initiative infused with creativity to mobilize kids and their parents to band together and create change in their local communities. By channeling the spirit of Scooby-Doo, the crime-stopping multigenerational favorite, the ‘DOO GOOD’…
Read MoreScooby-Doo and the Mystery Inc. Gang Inspire More Meddling Kids and Their Parents to “DOO GOOD” in Their Communities with a New Social Responsibility Initiative
