New campaign looking to save lives in aquatic activities

Hispanic Communications Network / La Red Hispana and the Water Sports Foundation (WSF) have announced that for the second consecutive year, the launch of their partnership via a national multimedia campaign in the United States and Puerto Rico to help reduce preventable water sports accidents among Latinos and Latinas, and inspire a culture of boating safety among the Spanish-speaking public of all ages. Using radio public service announcements (PSAs) via HCN’s La Red Hispana national radio affiliate network and social media platforms such as Facebook, Twitter and Instagram, the campaign…

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