WaterAid has announced that popular Malian desert blues music group, Songhoy Blues, (new album ‘OPTIMISME’) have become ambassadors for the international charity. The band, who formed in 2012 after being forced from their homes in northern Mali during civil conflict, have been supporters of the charity for many years, helping it raise money and awareness for its lifesaving work to bring clean water, decent toilets, and good hygiene to communities in the world’s poorest places – including their home country. The Songhoy Blues recently headlined WaterAid’s online music event, the Bathroom…
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Ethiopian community shares virtual one-minute lessons in WaterAid campaign
As the UK returns to lockdown, with children and adults working and learning remotely, international charity WaterAid is offering a series of virtual classes with a difference. The one-minute lessons are taught by residents of Frat, Ethiopia, where WaterAid is working to bring clean water and decent toilets. As a break from a sweaty P.E. session or a Google classroom, viewers of Learn with Frat can discover Ethiopian culture, engage with the community of Frat, and cultivate new language, culinary and leadership skills. School principal Mengistu, who has high hopes…
Read MoreCricket stars help WaterAid Bring Water to people in India so they can defend themselves against Covid-19
As Delhi grapples with its third wave of Covid-19, cricket stars old and new, including Hashim Amla, Rory Burns, Morne Morkel, Ian Bell, Veda Krishnamurthy and WV Raman, are uniting in support of WaterAid’s call to help bring clean water to millions of people in India, so they can better defend themselves against the spread of disease. Frequent handwashing with soap reduces the spread of coronaviruses (flu-like illnesses) by around a third (36%)[i], yet only 1 in 4 households in India have clean water, putting families on the back foot when…
Read MoreAndy Green CBE elected new chair for international charity WaterAid
WaterAid is thrilled to welcome Andy Green, former President of the UK Space trade body, as its new chair. Mr Green was instrumental in the development of the Space Innovation and Growth Strategy, which set the UK space sector on its current growth trajectory He received a CBE in the New Year’s Honours list 2020 for services to the information technology sector and to the British Space Industry. A long-term supporter of WaterAid, his not-for-profit work focuses on helping develop a vibrant sustainable UK economy for the next generation and…
Read MoreDiageo Launches New Social Media Positive Drinking Campaign To Raise Funds For Wateraid
Diageo has highlighted its commitment to drinking in moderation, with the release of The Balance Challenge, an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance virtual water vessels on some parts of their bodies by matching a series of on-screen poses. To date the challenge has seen bartenders around the globe take part in the fun campaign, helping remind people over the festive…
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