Tag: wateraid

Diageo Launches New Social Media Positive Drinking Campaign To Raise Funds For Wateraid

Stuart Mitchell

Diageo has highlighted its commitment to drinking in moderation, with the release of The Balance Challenge, an augmented reality (AR) Instagram filter designed to encourage people to swap an alcoholic drink with water and raise money for WaterAid in the process. The challenge demonstrates the importance of balance, allowing users to balance virtual water vessels on some parts of their bodies by matching a series of on-screen poses. To date the challenge has seen bartenders around the globe take part in the fun campaign, helping remind people over the festive…

Read More

Andy Green CBE elected new chair for international charity WaterAid

Stuart Mitchell

WaterAid is thrilled to welcome Andy Green, former President of the UK Space trade body, as its new chair.  Mr Green was instrumental in the development of the Space Innovation and Growth Strategy, which set the UK space sector on its current growth trajectory He received a CBE in the New Year’s Honours list 2020 for services to the information technology sector and to the British Space Industry. A long-term supporter of WaterAid, his not-for-profit work focuses on helping develop a vibrant sustainable UK economy for the next generation and…

Read More

Lemn Sissay creates inspiring new poem for WaterAid highlighting the impact of climate change in Ethiopia

Stuart Mitchell

Author and broadcaster Lemn Sissay MBE has collaborated with WaterAid to create a new thought-provoking poem telling the story of communities like Frat in his maternal homeland of Ethiopia, where people’s lives and livelihoods are threatened by the changing climate. The poem, Hope Spring Eternal, is at the heart of a short film created by the international development organisation to launch its fundraising appeal, Future on Tap, which aims to raise £3 million to help transform lives with clean water in Frat and other villages around the world. During the…

Read More

WaterAid brings showbiz stars straight to homes with virtual Christmas concert

Stuart Mitchell

WaterAid is hosting a star-studded virtual ‘Christmas Get Together’ on Tuesday 8 December from 6.30pm, bringing seasonal songs, festive readings and special performances to people’s homes to raise money for the charity’s Future on Tap appeal. The virtual gala will be hosted by The Three Degrees singer Sheila Ferguson. Joining the merriment will be actors Tobias Menzies and Dougray Scott, singer-songwriters KT Tunstall, Katie Melua, Cerys Matthews and Joe Stilgoe, harpist-composer Catrin Finch, and actor and broadcaster Sir Tony Robinson. Composer Sir Richard Stilgoe has penned an original song for…

Read More

Puddles are for splashing in, not drinking: 144 pairs of wellies line the V&A’s pond to highlight the 144 million people who rely on surface water to drink from

Stuart Mitchell

WaterAid laid a striking tribute of 144 pairs of brightly coloured wellington boots in the garden of London’s Victoria and Albert Museum to highlight the 144 million children, women and men across the world who rely on surface water like puddles, ponds and lakes to drink from. Archie, 2, from London is pictured splashing in the popular paddling pool in the V&A garden, which is currently closed to the public. As children have been playing in puddles across the UK during this wet autumn, WaterAid created the thought-provoking installation to…

Read More