Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal animated scenes which are powered by live global weather patterns and the rain. Created by Glimpse and DOOH.com, the campaign was a winner in Ocean’s annual digital creative competition which pushes the creative boundaries in digital out-of-home advertising. The campaign breaks this…
Read MoreApril showers trigger interactive outdoor campaign from Glimpse and We Are Ocean
