Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony

Weber Shandwick, one of the world’s leading global communications and marketing services firms, received four honors at Interpublic Group’s annual IPG Inclusion Awards. The program honors agencies and individuals from IPG’s global network that have shown leadership in advancing the holding company’s goal of being one of the most diverse and inclusive organizations in the world. Weber Shandwick was recognized for its impactful client work, as well as the firm’s efforts to improve diversity within its workforce. In addition, Emil Hill, senior vice president at Powell Tate, the Washington, D.C.…

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McCann revives Bisto’s ‘Spare Chair Sunday’

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

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Save the Children is getting in on the unboxing craze with new campaign

Save the Children is getting in on the unboxing game. But not in the way you might expect. Save the Children’s “Biggest Unboxing Surprise EVER!!” video series features three unsuspecting children unboxing what they think are the latest and greatest toys. But when the contents are revealed – a positive pregnancy test, an ammunition belt and a pick axe with rubble – the children are shocked and confused. Released on 31st May  2017 to commemorate International Children’s Day and in conjunction with Save the Children’s first annual End of Childhood…

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