The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of “Vape” or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25, and within the framework of these activities, McCann Panama initiated a campaign revealing the poisonous components of the Vape, which are found in products unfit for human consumption. MINSA wants young people to understand that electronic cigarette vapor contains particles of ethylene glycol, diethylene glycol, propylene glycol, nitrosamines, chromium and nickel, among other toxic inputs. For…
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Gerety Awards 2020 shortlist announced: Quiet Storm, Edelman, Dog Eat Dog, Havas, McCann, Wunderman Thompson, MRM, MullenLowe and Uncommon Creative Studios from the UK all make the CUT
The winning entries show clients and interested parties which work resonates with the world’s most powerful consumers. The shortlisted entrants from the UK are Dog Eat Dog London with Absent for Freedom4Girls Edelman London with Eternal Run for ASICS Havas London with Let What’s Inside Out for Topshop x Calm McCann London with 40,000 Strong for Help for Heroes MRM with Cards of Acknowledgement MullenLowe London with Granny Got Pants for sloggi Quiet Storm London with Pestminster for Women’s Equality Party Uncommon Creative Studio with Britain Get Talking for ITV…
Read MoreCarlsberg and McCann launch industry-first bottle recycling vending machine
In their continued drive to better beer, better communities, and a better world, Carlsberg Brewery Hong Kong has launched their Betterment Campaign with McCann Hong Kong. The campaign focuses on glass bottle recycling. While this is an obvious match with Carlsberg’s business, it also helps address a weak spot in Hong Kong’s recycling ecosystem, where fewer than one third of glass bottles are recycled. According to Carlsberg Marketing Director Kelvin Cheng, “Betterment is a core principle at Carlsberg. We aim to create a better drinking experience on one hand, and…
Read MoreMcCann fill a highway with sunblock in Peru
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the billboards of 21 brands that advertise on the Panamericana Sur. This is the busiest highway among Lima and the country´s coastline, where in summer season an average of one million 600 thousand vehicles with millions…
Read MoreMcCann Recognized as Most-Innovative Agency by Adweek
McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years that McCann has taken the Gravity Award for the year’s best innovation, last winning it in 2016 for Lockheed Martin’s “Field Trip to Mars” group VR campaign. In addition to the Gravity Award, McCann’s other four awards include two more for National Geographic and two for State Street Global Advisors’…
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