Tag: McCann

New “RPF” Certification To Help Protect Coral Reefs Debuts In Earth Month

Stuart Mitchell

With “reef-safe” sunscreen claims still largely unregulated, a new certification is helping to set an industry standard: Reef Protection Factor (RPF), developed by the University of Derby in collaboration with the global creative agency McCann. RPF is a pioneering certification designed to address the issues around chemical pollution around the world which is impacting our oceans and aiding in the decline of vital ecosystems such as tropical coral reefs. It pushes the industry forward by initially targeting one of the most preventable local stressors facing these ecosystems: harmful chemicals, for…

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Bauer Academy and McCann launch new cohort of Junior Advertising Creative Apprentices

Stuart Mitchell

Bauer Academy, in partnership with McCann, is delighted to announce the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This exciting initiative brings together 12 talented candidates from McCann’s offices across four UK locations: London, Manchester, Bristol, and Birmingham. Following a recent review of the Junior Advertising Creative standard last year, the apprenticeship has been updated to meet the evolving requirements of the industry. The refreshed curriculum ensures that learners will gain the essential skills needed to thrive in today’s fast-paced…

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Mayhew’s Therapaws Provides ‘Light At The End Of The Tunnel’ For Mental Health Challenges

Stuart Mitchell

To mark World Mental Health Day, McCann developed a poignant print and outdoor campaign for Mayhew, the animal welfare charity to raise awareness of the positive impact animals can have on mental health. The creative concept cleverly adapts the phrase “light at the end of the tunnel,” a common metaphor in mental health discussions, to evoke the hope and positivity that can come from spending time with animals. McCann Demand developed the campaign to spotlight Mayhew’s ‘TheraPaws’ programme, funded by the Pets Foundation, which provides animal-assisted therapy sessions aimed at…

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McCann And Panama´s Health Ministry Unveil The Toxic Components Of The Vape

Stuart Mitchell

The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of “Vape” or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25, and within the framework of these activities, McCann Panama initiated a campaign revealing the poisonous components of the Vape, which are found in products unfit for human consumption. MINSA wants young people to understand that electronic cigarette vapor contains particles of ethylene glycol, diethylene glycol, propylene glycol, nitrosamines, chromium and nickel, among other toxic inputs. For…

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Gerety Awards 2020 shortlist announced: Quiet Storm, Edelman, Dog Eat Dog, Havas, McCann, Wunderman Thompson, MRM, MullenLowe and Uncommon Creative Studios from the UK all make the CUT

Stuart Mitchell

The winning entries show clients and interested parties which work resonates with the world’s most powerful consumers. The shortlisted entrants from the UK are Dog Eat Dog London with Absent for Freedom4Girls Edelman London with Eternal Run for ASICS Havas London with Let What’s Inside Out for Topshop x Calm McCann London with 40,000 Strong for Help for Heroes MRM with Cards of Acknowledgement  MullenLowe London with Granny Got Pants for sloggi Quiet Storm London with Pestminster for Women’s Equality Party Uncommon Creative Studio with Britain Get Talking for ITV…

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