The Weetabix Food Company has published its 2023 Sustainability Report, sharing updates on progress against its ‘Change for Even Better’ strategy. For the first time the report features a new initiative to introduce consumers to some of the real British farmers growing Weetabix wheat. In October, the company changed the slogan on its Weetabix Original boxes from ‘Britain’s favourite cereal’ to ‘Grown from 100% British Wheat’ sourced within a 50 mile radius of its Northamptonshire factory. This was inspired by consumer testing that showed choosing British grown wheat is a…
Read MoreWeetabix Puts Colleagues & Farmers Centre Stage in 2023 Sustainability Report
