Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign

Procter&gamble

Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

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