“So what?” That’s how President Jair Bolsonaro replied in April when a journalist asked him about the more than 5,000 deaths caused by Covid-19. Brazil has reached the mark of 100,000 deaths and nearly 3 million people contaminated by the new coronavirus. These are not just numbers, but actual people, entire families scarred by grief and mourning. That is why the Yanomami and Ye’kwana Leadership Forum is launching a new spot for the campaign #MinersOutCovidOut. Created by Wieden+Kennedy São Paulo, the production wants to continue engaging society and pressuring the…
Read MoreW+K Sao Paulo launches “So what?,” a new production in defense of the Yanomami people
