Over the last six months, no organization or individual has been immune to the COVID-19 crisis. And as we look to the future of our ‘new normal’, it’s become apparent women will face a disproportionate negative impact in their daily lives and in sport. As noted by Canadian Women & Sport: “Huge revenue losses, deep cuts and a tight focus on ‘core business’ threaten initiatives dedicated to leveling the field for women. Marketers, media and investors may gravitate toward the ‘safe bet’ of men’s sport. And heightened competition for scarce…
Read MoreSecret® Deodorant Keeps Women’s Hockey Afloat During COVID-19 with $1 Million Commitment to PWHPA
