World Cancer Research Fund has joined forces with renowned photographer and director Rankin to create a series of images and short films to launch a new Cancer Health Check – a 5 minute ‘test’ to make people aware that diet and cancer risk are linked. Created by Arthur London and shot by Rankin, the campaign takes classic cues of a fashion shoot – the beautiful person, the lighting, the clothes – but they are eating something unusual in an extreme way. The images are shot in a high fashion style,…
Read MoreArthur launches major new campaign for World Cancer Research Fund shot by Rankin
