To mark World Prematurity Day on November 17th, March of Dimes launched the #ItsNotFine campaign to improve public awareness of the maternal and infant health crisis. The slogan, “It’s not fine” challenges women to not accept the refrain, “You’ll be fine” prenatal and postpartum. The multi-platform campaign promotes the #ItsNotFine message across digital, print, social media, and on television. “I’m excited to unveil the #ItsNotFine campaign to bring attention to the worsening maternal and infant health crisis. The United States is one of the most dangerous developed nations for childbirth…
Read MoreMarch of Dimes Launches New Initiatives to Raise Awareness of Maternal and Infant Health Crisis Ahead of World Prematurity Day
