The Childhood Eye Cancer Trust has launched a multichannel campaign – featuring characters Alice and her ‘Uninvisible Friend’ Dot – to raise awareness of retinoblastoma (Rb). The campaign aims to educate parents about the disease and its symptoms. Children with Rb often appear perfectly healthy, which can lead to delays in diagnosis. However, they can begin to lose their sight with the tumour impairing their vision. Due to their age, they aren’t always able to communicate this to their parents, believing it to be normal. Developed by leading global digital…
Read MoreCHECT launches ‘Uninvisible Friend’ campaign
