Chinese Fashion Brands Herald the Year of the Wood Dragon by Committing to Protect Forests

To celebrate the Lunar New Year, three leading Chinese fashion companies, representing eight brands, have partnered with Canopy to keep climate- and biodiversity-critical forests out of their viscose and paper packaging supply chains. They are also now prioritizing circular, lower-impact NextGen alternatives. The announcement, which comes on the heels of the Lunar New Year, marks the first cluster of China-head-quartered brands to join CanopyStyle and Pack4Good, the fast-moving supply chain transformation initiatives of solutions-driven environmental nonprofit Canopy.  The brands pledging to protect Ancient and Endangered Forests today are multi-brand fashion…

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