Bold Launches New Campaign for the Modern Family – #YouAreBold

Fabric care brand, Bold has launched a brand-new advert in the UK, championing women looking to take the step of going back to work after having a baby. The new advert, named You Are Bold, focuses on the transformational moment where a mum is shown getting ready for a job interview and is invigorated and transformed by the scent of her freshly washed shirt, giving her the confidence to tackle the challenge ahead. The brand, owned by Proctor & Gamble, has always taken a tongue-in-cheek approach to its advertising and…

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