Founded in 2015 to shine a spotlight on creative talent and give back to charity through a radical new format, The Creative Shootout’s ‘done-in-a-day’ programme has helped define new era of creativity for good.
A decade later, the Shootout has gone on to change the fortunes of charities, both big and small, as well as given a high-profile stage to the UK’s best creative talent.
Coinciding with its ten-year anniversary, and as this year’s campaign for Epilepsy Action, from 2025 winning agency Boldspace takes centre stage across the UK, backed by a £350,000 media fund, the Shootout announces that it will be taking a year out and pressing pause for 12 months, to plan its evolution. The Creative Shootout will therefore not be staged in January 2026.
Founder of The Creative Shootout, Johnny Pitt, says: “I set up the Shootout to celebrate creative brilliance and support good causes in a completely new way – and still pinch myself when I think what we’ve achieved for charities, and the experience we’ve given to creatives. However, running the awards alongside the day job takes a lot, and it feels right to press pause at the ten-year mark, to plan what’s next. I’m humbled and hugely grateful for everyone’s support over a decade and look forward to ripping up the rule book, once again.”
Further updates will be shared in due course via www.creativeshootout.com and on social channels.
The Creative Shootout is supported by the leading industry associations including The CIPR, IPA, DMA, The Advertising Association, IAB and thenetworkone.