The Heineken® Greener Bar has been launched at the Heineken® London E-Prix in partnership with @FormulaE, designed to reduce waste, water, emissions and energy usage in their event bars. Heineken are committed to making the world a little greener every day, to ensure that we can all continue to share good times, with a refreshing Heineken®.
The bar brings the best innovations from the motorsport industry together, while also using new building methods, materials and technologies that focus on improving how we upcycle, recycle and reuse materials to reduce our waste. Everything you see at The Heineken® Greener Bar has had a life before or will have a life long after the bar is gone. From the uniforms of the staff, the coasters made from barley husks, through to the use of reusable cups at the bar, everything in The Heineken® Greener Bar is recycled, upcycled or reusable to give consumers the ultimate bar experience, acting as the blueprint for Heineken® to continue producing amazing events through their sponsorships around the globe, that fans will remember, but the planet won’t.