Uber Canada and MADD Canada share a Mom’s story

In November, Uber Canada, in partnership with MADD Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership campaign kicked off with a public service announcement delivering the message that no mom should have motherhood taken away and if you’re impaired, to request a safe ride home.

Most recently, Uber wanted to personally bring the message directly to Canadians. On a cold night in Toronto, Uber Canada offered rides home to bar patrons who were greeted by Shelly. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.

“We created a film around Shelly’s story. We felt this powerful message needed a powerful spokesperson. As a mom who’s been affected, Shelly understands the importance of providing a safe ride home,” said Zak Mroueh, CCO and founder of Zulu Alpha Kilo.

A recent study by the US Centre for Disease Control ranked Canada the highest for alcohol-related crash deaths among 19 high-income countries. To help raise awareness and funds on this important issue throughout the month of December, Uber Canada, in partnership with MADD Canada, is encouraging Uber riders to thank the drivers who dedicated their time to getting them home safely. Together, the organizations have set the goal to raise up to $100,000 before the end of the year.

Uber Canada will make a $1 donation to MADD Canada for every “Compliment” riders give via the app to their driver during the month of December. 100,000 thank you’s goes a long way in driving awareness and helping recognize the important work that drivers do to provide a safe transportation option.  

MADD Canada Chief Executive Officer, Andrew Murie: “ “We look forward to our continued partnership with Uber Canada to support the critical need for safe, convenient, and accessible transportation options like ridesharing to help eliminate the dangers of impaired driving.”
Adam Blinick, Director of Public Policy and Communications for Uber Canada: “As the official designated driving app of MADD Canada, we’re committed to fighting impaired driving and helping Canadians make smart transportation decisions.” 

The campaign is supported by a PSA airing on national television along with Shelly’s story shared on social media by Uber and MADD Canada throughout the holiday season




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