Three years after becoming the UK’s first female founded catering company to achieve B Corp certification, Pow Food Catering is continuing to raise the bar for purpose led food businesses.
Since certification, the company has strengthened its commitment to regenerative sourcing, carbon tracking and nutrition-first menu design, embedding impact deeper into daily operations rather than treating B Corp as just a badge.
In 2025, the founders expanded their mission with the launch of NUUDA, a direct to consumer, chef prepared, nutritionist designed ready meal brand focused on metabolic health, balanced macronutrients and low waste frozen innovation.
Most recently, Pow Food Catering became the first catering company globally to achieve WELL Accreditation, formally positioning workplace food within the same health performance framework as air, light and water in certified buildings.
“We never pursued certifications for the logos, we pursued them to hold ourselves accountable. Food businesses sit at the intersection of human health and planetary health, yet catering has traditionally been treated as a service, not a system. B Corp pushed us to measure our impact, WELL recognised food as part of workplace health, and NUUDA is how we take that responsibility into people’s homes. Our goal isn’t just to feed people – it’s to prove that scale and integrity can grow together.” Emily Warburton-Adams, Co Founder Pow Food Catering & NUUDA
As the food industry faces growing scrutiny around health and sustainability, Pow Food and NUUDA are demonstrating what scale with integrity looks like.