Prezi, a leading visual communications software company, and UNFPA, the United Nations sexual and reproductive health agency, have launched a joint COVID-19 awareness campaign to encourage and equip young people to lead the charge against the pandemic. UNFPA and Prezi are teaming up with global youth organizations to encourage young people to take action by staying informed and doing their part to flatten the curve of the infection – and urging their peers to do the same.
The #YouthAgainstCOVID19 video campaign consists of six educational videos containing information about how young people can fight the COVID-19 pandemic anywhere in the world. Produced in multiple languages and in cooperation with various youth organizations, the videos feature young people sharing ideas and guidance on how to better cope with the impacts of the pandemic as well as how COVID-19 might be affecting their sexual, reproductive, and mental health.
“Facts are the antidote to fear in the face of COVID-19, and accurate information can save lives,” said Dr. Natalia Kanem, Executive Director of UNFPA. “Equipped with knowledge about what they can do to keep their friends, families and communities safe, young people can be powerful allies in combating this virus. Innovation springs from adversity, and together we are bringing young people tools that can help turn the tide against the pandemic.”
Young people are encouraged to replicate and share the videos using the hashtag #YouthAgainstCOVID19. They are free to adapt the content to their own context and language through the ‘reuse content’ feature in Prezi Video, an interactive platform that allows anyone to create interactive videos in minutes without the need for a design background or editing skills.
“Young people are more accustomed than older generations to connecting remotely with others and using visual tools to make the world a better place,” said Peter Arvai, co-founder and CEO at Prezi. “We are honored to partner with UNFPA to help the world’s youth create videos that help others protect themselves and their households, support their communities and share their ideas easily and effectively.”
Messages shared in the campaign are representative of young people globally, including the most vulnerable and marginalized. They are being tailored to fit local and personal contexts, and are currently available in more than 20 languages. Young people can then use Prezi Video templates to record themselves sharing key facts related to COVID-19, which can also be adapted in any other language or local dialect.