Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, managed calls through its volunteer employees to raise funds for UNICEF in the “Un Sol para los Chicos” program. Atento’s volunteers contributed to raise more than $2 million USD in the 2019 edition of this campaign, that happened on Saturday, August 10.
Atento´s participation took place with more than 1,000 volunteer employees answering calls from the customer relationship centers that the Company has in Argentina in Martínez, Mar del Plata, Córdoba, Salta, Chaco and Tucumán.
Every year, Atento’s infrastructure, logistics, project coordination, and telephone customer service were donated to UNICEF as a way of collaborating with the organization.
“Un Sol para los Chicos” is UNICEF’s most important annual fundraising campaign in Argentina, through which the entity supports its work for the rights of children and adolescents in the country.