Engine Mischief were the big winners of the first ever virtual CIPR Excellence Awards ceremony as they took away a hattrick of awards including for the highly contested ‘Not-for-Profit Campaign’. The ceremony – headline sponsored by 3Gem – held on Twitter celebrated the stand-out agencies, teams and individuals from the last 12 months.
This year’s awards featured 29 categories, including two new accolades for ‘Social Purpose Campaign’ and ‘Employee Experience or Engagement Campaign’.
Joining Engine Mischief in their success was Octopus Group and Hectare Agritech who won two awards for their ‘Tudder: Tinder for Cows’ campaign in the ‘Corporate and Business Communications Campaign’ and ‘Best Use of Media Relations’ categories.
Elsewhere, OVID Health, a specialist in healthcare PR, was crowned ‘New PR Consultancy of the Year’, Direct Line Group was named ‘In-House PR Team of the Year’ and WA Communications was awarded ‘PR Consultancy of the Year’.
See the full results below and on the CIPR Awards website.
Register your interest for the 2021 Excellence Awards here.
This showcase of great PR talent through the CIPR Excellence Awards highlights just how much can be done with strategic, creative, innovative and impactful programmes that drive behaviour. If ever there was a time when communication matters most – to understanding, alignment, support, engagement and sustainable change, it’s now. The talent and know-how are clearly there to help re-energise and renew.
This is a wonderful opportunity to celebrate and bring some positive news to the industry. I would like to congratulate all those shortlisted and especially the winners.
Sandra Macleod FCIPR, Chairs of Judges
- Corporate and Business Communications Campaign – Octopus Group and Hectare Agritech – Tudder: Tinder for Cows
- Internal Communications Campaign – Tower Hamlets Homes – WOW!
- Consumer Relations Campaign – 3 Monkeys Zeno – Wray Residencies
- Public Sector Campaign – Kindred and Financial Conduct Authority – PPI – the final countdown
- Social Purpose Campaign – Engine – E.ON LUNGS – making the invisible visible
- Public Affairs Campaign – iNHouse Communications – UK Spirits Alliance Campaign
- Not-for-Profit Campaign – Engine Mischief – National Trust – Losing nature’s language
- Healthcare Campaign – NHS Clinical Commissioning Groups for Leicester, Leicestershire and Rutland – Your Healthy Kitchen: traditional food – healthy twist
- Integrated Campaign – Engine – E.ON LUNGS – making the invisible visible
- International Campaign – One Green Bean London – Canine Critic
- Transport or Automotive Campaign – Ogilvy UK and Inmarsat Aviation – Sky High Economics
- Low Budget Campaign – Grey Doha – I Carry Her Name
- STEM Campaign – Royal Society of Chemistry and Weber Shandwick – #IYPT2019
- Arts, Culture, Sport or Entertainment Campaign – Pitch Marketing Group and BT – Red Lioness
- Travel, Leisure or Tourism Campaign – Engine Mischief – TUI – The Holiday Feeling
- Education Campaign – The Open University – Celebrating 50 years of education #OU50
- Employee Experience or Engagement Campaign – Bishop Fleming – BF100: It’s what we bring together, that sets us apart
- Best Use of Media Relations – Octopus Group and Hectare Agritech – Tudder: Tinder for Cows
- Best Use of Digital and Social Media – Ogilvy UK and Bacardi-Amazon’s first livestreamed whisky tasting
- Best Use of Content – Engine Mischief – Southampton FC – Saynts: The Greatest Kit Launch That Never Happened
- Best Event – Highways England – A 750m river crossing with no wet feet!
- Issues, Crisis or Reputation Management – Headland Consultancy and Just Eat – Cleaning up the UK takeaway industry
- Best Publication – Wheatley Group – The Key: GHA is here to help you
- Independent PR Practitioner of the Year – Paul Sutton
- In-House PR Team of the Year – Direct Line Group
- Specialist PR Consultancy of the Year – Battenhall
- New PR Consultancy of the Year – OVID Health
- Small PR Consultancy of the Year – JComms
- PR Consultancy of the Year – WA Communications
Mark of Excellence:
- Internal Communications Campaign – Wheatley Group – How to Save a Life: Wheatley’s Health Campaign
- Consumer Relations Campaign – Frank and Burger King – Burger King Meltdown
- Public Sector Campaign – Tees Valley Combined Authority – Tees Valley ‘Enjoys’ Flower Power
- Social Purpose Campaign – Working Word – Homeless World Cup Cardiff 2019
- Public Affairs Campaign – People’s Postcode Lottery – Let Us Do More
- Not-for-Profit Campaign – Tin Man and The Institution of Engineering and Technology – #ISeeMoreSpace – Life on Mars
- Healthcare Campaign – Gerard Kelly & Partners and BPP – Mind Over Matters
- International Campaign – Pangolin – The Glenlivet Capsule Collection
- Transport or Automotive Campaign – Weber Shandwick and Caledonian Sleeper – Dream Big
- STEM Campaign – British Antarctic Survey – Naming a new Royal Research Ship
- Arts, Culture, Sport or Entertainment Campaign – 3 Monkeys Zeno – Heart of a King
- Travel, Leisure or Tourism Campaign – The Lucre Group – Holiday Extras – Honeymoon Extras!
- Employee Experience or Engagement Campaign – GMP Group and Lidl Romania – We are Lidl, changing culture through internal comms
- Best Use of Media Relations – Kazoo Communications – OnePlus Load Rage
- Best Use of Content – Stripe Communications and Grosvenor Casinos – David versus Goliath
- Best Event – Marshall Aerospace and Defence Group – 3D printing VIP event takes flight
- Issues, Crisis or Reputation Management – Royal National Lifeboat Institution – RNLI battles media storm about its international work
- Independent PR Practitioner of the Year – Maurica Mackle Chart.PR, FCIPR
- In-House PR Team of the Year – North West Ambulance Service
- Specialist PR Consultancy of the Year – Stone Junction