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May 22, 2018
Recent Stories
  • VML launch provocative "Lessons From My Neighborhood" Campaign
  • Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League
  • Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor
  • MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore
  • Hanergy Launches CSR Campaign to Bring Accessible Solar Powered Lighting to Africa

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  • May 22, 2018 Stuart Mitchell 0
    VML launch provocative “Lessons From My Neighborhood” Campaign
    VML and Kansas City Youth Ambassadors have launched a provocative digital campaign,...
    News 
  • May 22, 2018 Stuart Mitchell 0
    Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League
    Y&R New York and Red Fuse with the Climate Reality Group have...
    News 
  • May 22, 2018 Stuart Mitchell 0
    Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor
    Universal Music imprint Mercury KX/Decca Publishing has unveiled its latest – and...
    News 
  • May 22, 2018 Stuart Mitchell 0
    MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore
    MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’...
    News 
  • May 22, 2018 Stuart Mitchell 0
    Hanergy Launches CSR Campaign to Bring Accessible Solar Powered Lighting to Africa
    Hanergy, has announced the launch of its “Lighting Africa” Project, under which...
    News 
Interview with Sian Conway from #ethicalhour

Interview with Sian Conway from #ethicalhour

April 13, 2017 2
GA answers calls for a new global code of ethics

GA answers calls for a new...

October 25, 2017 0

Recent News & Articles

  • May 22, 2018 Stuart Mitchell 0

    VML launch provocative “Lessons From My Neighborhood” Campaign

    VML and Kansas City Youth Ambassadors have launched a provocative digital campaign, titled “Lessons From My Neighborhood.”  The aim of the campaign is to show potential donors what life is like for some underpriveleged American children who may face poverty, murder and drugs as part of everyday life....
    News 
  • May 22, 2018 Stuart Mitchell 0

    Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League

    Y&R New York and Red Fuse with the Climate Reality Group have launched The Climate League,...
    News 
  • May 22, 2018 Stuart Mitchell 0

    Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor

    Universal Music imprint Mercury KX/Decca Publishing has unveiled its latest – and most surprising – new...
    News 
  • May 22, 2018 Stuart Mitchell 0

    MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore

    MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid...
    News 

News

  • May 22, 2018 Stuart Mitchell 0

    VML launch provocative “Lessons From My Neighborhood” Campaign

    VML and Kansas City Youth Ambassadors have launched a provocative digital campaign, titled “Lessons From My Neighborhood.”  The aim of the campaign is to show potential donors what life is like for some underpriveleged American children who may face poverty, murder and drugs as part of everyday life....
    News 
  • May 22, 2018 Stuart Mitchell 0

    Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League

    Y&R New York and Red Fuse with the Climate Reality Group have launched The Climate League,...
    News 
  • May 22, 2018 Stuart Mitchell 0

    Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor

    Universal Music imprint Mercury KX/Decca Publishing has unveiled its latest – and most surprising – new...
    News 
  • May 22, 2018 Stuart Mitchell 0

    MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore

    MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid...
    News 

Articles

  • May 18, 2018 Stuart Mitchell 0

    Paws for thought: Animals in ads

    The ASA has released some advice on animals in Ads on their website here, the advice is copied below; The UK is a nation of pet lovers, and over the years the use of animals in ads has proved a popular way to pull at the heartstrings of...
    Articles 
  • May 14, 2018 Stuart Mitchell 0

    NSC Alerts Employers to 6 Areas of Safety Concern for Employees

    In recognition of Workers’ Memorial Day last month, the National Safety Council has drawn attention to...
    Articles 
  • May 14, 2018 Stuart Mitchell 0

    Some more on Project Revoice, and Patrick Quinn

    We have featured a news story on this but I felt it was worth doing a...
    Articles 
  • May 10, 2018 Stuart Mitchell 0

    Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors

    In a world motivated by social cred and “likes,” it comes as no surprise that U.S....
    Articles 

Ethical News (non-Marketing)

  • May 18, 2018 Stuart Mitchell 0

    Apple now globally powered by 100 percent renewable energy

    As part of its commitment to combat climate change and create a healthier environment, Apple has announced its global facilities are powered with 100 percent clean energy. This achievement includes retail stores, offices, data centers and co-located facilities in 43 countries — including the United States, the United...
    Ethical News (non Marketing) 
  • April 27, 2018 Stuart Mitchell 0

    McDonald’s Becomes the First Restaurant Company to Set Approved Science Based Target to Reduce Greenhouse Gas Emissions

    McDonald’s has announced it will partner with franchisees and suppliers to reduce greenhouse gas emissions related...
    Ethical News (non Marketing) News 
  • April 20, 2018 Stuart Mitchell 0

    NatWest surpasses sustainable energy target with £3.5bn of UK funding

    NatWest has beaten its sustainable energy funding target, providing £3.5bn of lending to UK renewable energy...
    Ethical News (non Marketing) 
  • April 10, 2018 Stuart Mitchell 0

    UK Government unveils mental health action plan to improve support for elite sportspeople

    Tracey Crouch, Minister for Sport and Civil Society, today unveiled the first Mental Health Action Plan...
    Ethical News (non Marketing) News 

Past Campaigns

  • guinness
    June 9, 2017 Stuart Mitchell 0

    Past Campaigns – Guinness – Never Alone & The Right Path

    As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that...
    Past Campaigns 
  • maltesers
    May 26, 2017 Stuart Mitchell 0

    Past Campaigns – Maltesers’ ‘Look on the Light Side’

    In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed...
    Past Campaigns 
  • refuge 1
    April 22, 2017 Stuart Mitchell 0

    Past Campaign – Lauren Luke – Don’t cover it up campaign

    As we’re a new site but want to be an overall resource I felt it might...
    Past Campaigns 
  • Ikea - Dining
    April 14, 2017 Stuart Mitchell 0

    Past Campaigns – Ikea – Dining Room

    It’s incredible to think that only 5 years ago JC Penney were boycotted by One Million...
    Past Campaigns 

Help keep the site going – Please Donate if you can

If you would like to help keep this site going then please feel free to donate, all donations much appreciated and will go towards running and improving the site.

Our Thoughts

  • May 6, 2018 Stuart Mitchell 0

    Worrying Clause inserted by DWP demands respect for Esther McVey

    A very concerning clause in the contract for...
    Blog 
  • April 29, 2018 Stuart Mitchell 0

    My Favourite 10 Charity/Non-Profit/Ethical Campaigns of March 2018

    These are my top 10 favourite Non-Profit, Ethical...
    Blog 
  • April 22, 2018 Stuart Mitchell 0

    The ethics of terms and conditions.

    We all do it, we all sign up...
    Blog 

Latest News & Articles

  • VML launch provocative “Lessons From My Neighborhood” Campaign
  • Y&R New York, Red Fuse and the Climate Reality Group launch The Climate League
  • Making Waves In The Music Industry: Havas, Universal Music & Sharp’s Brewery Join Forces To Launch New Artist Keynvor
  • MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore
  • Hanergy Launches CSR Campaign to Bring Accessible Solar Powered Lighting to Africa
  • Ohio AAP Supports #30MinuteHeroes Campaign and Encourages Ohioans to Perform Small Acts to Help Prevent Child Abuse
  • CARE & McCann Health Launch “Pay the Price” Website for National Prescription Drug Take-Back Day
  • Mental Health Awareness Week 2018: PRCA launches support helpline
  • DRUM Introduces the Agency’s Inaugural Take Our Daughters and Sons to Work Day Program
  • Groundbreaking PSA’s Urge Philanthropists to Live Up to Their Values on Diversity, Equity, Access, and Equality
  • More than 120 Equine Organizations Competing in 5th Annual ASPCA Help a Horse Day Contest to Find Homes for Horses
  • New Campaign Connects Hispanic Families with National Forests
  • Claritin® Launches 20 Minutes of Spring Project with Actress Hilary Duff and Boys & Girls Clubs of America
  • ‘See Sound Differently,’ take the #MillionEar Challenge to protect your hearing this Better Hearing & Speech Month
  • Vicky Cornell Partners with Addiction Policy Forum to Launch Lifesaving Resources in Honor of Husband Chris Cornell

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