Day: 12 July 2023

HEINZ® Unveils First Global Creative Brand Platform in Over 150 Years

Stuart Mitchell

HEINZ has announced “It Has to be HEINZ,” a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ – from real fans’ personal love affairs with the brand, to the love and care its products are made with. Anchored by Kraft HEINZ’s largest media investment to date, the global creative platform demonstrates the unmatched love generations of people all over the world have…

Read More

AKQA recognised as the 9th Most Loved Workplace in the World by Newsweek

Stuart Mitchell

AKQA has been certified and recognised by Newsweek as a Top Ten Global Most Loved Workplace. The certification is backed by analysis from the Best Practice Institute. Newsweek commented: “AKQA’s culture is built on trust, recognition and accountability for living the company values. The culture calls for actions over words, stresses transparency and respect, and encourages collaboration and growth. Employees are empowered to create their own work through the AKQA Framework. There are ample opportunities for employees to collaborate with the aim of making the customer’s life better.” Ajaz Ahmed,…

Read More

Gildan Publishes First Stand-Alone Climate Change Disclosure Report

Stuart Mitchell

Gildan Activewear Inc. is pleased to announce that it has published its first stand-alone Climate Change Disclosure Report structured in accordance with the Task Force on Climate-Related Financial Disclosures (TCFD) recommendations. The report highlights how Gildan assesses, prepares, and integrates climate-related matters into its business processes and represents a significant step towards fully aligning with the TCFD framework by 2025, as part of Gildan’s commitments under its Next Generation ESG strategy. “Gildan has been monitoring and addressing climate-related risks and opportunities for over 15 years and the TCFD framework allows…

Read More

PRCA and The AI Journal collaborate to drive AI education and innovation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is delighted to announce its new partnership with The AI Journal, a leading open-source platform dedicated to advancing knowledge and understanding of artificial intelligence (AI) and emerging technologies. This strategic collaboration aims to foster education, innovation, and thought leadership in the rapidly evolving field of AI. The AI Journal serves as a hub for individuals from diverse backgrounds to share their unique perspectives, ideas, and insights on AI and emerging tech. With a commitment to inclusivity and accessibility, the platform welcomes contributors from…

Read More

ASA creates resource especially tailored for small businesses

Stuart Mitchell

The ASA/CAP have released a post called: ASA creates resource especially tailored for small businesses I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For the first time, we have brought together a collection of resources tailored to helping small businesses better understand and follow the ad rules. From Brexit, to the pandemic, to the cost of living crisis; it’s been a real period of change…

Read More