Day: 29 April 2024

Extraordinary Worldwide PR Collaboration Fights Climate Crisis

Stuart Mitchell

An unprecedented 45 PR agencies and industry organisations came together to work for a shared objective – urgent action against climate change. The United Nations Development Programme (UNDP)’s “Weather Kids” campaign launched on 21st March, with coverage in over 80 markets so far. The Weather Kids campaign features a series of children from around the world taking over local and national TV weather reports to deliver terrifying forecasts from the future. The segments warn viewers of catastrophic risks rising temperatures will bring to people and the global economy in just…

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EcoVadis, WindEurope and leading wind industry organisations launch ‘Wind Energy Initiative’

Stuart Mitchell

EcoVadis, WindEurope and five leading wind energy industry organisations – ENGIE, Hitachi Energy, Siemens Gamesa, Statkraft and Vestas – announce the launch of the ‘Wind Energy Initiative’. The Initiative aims to accelerate the uptake of sustainable practices by fostering strong collaboration between trading partners and amplifying positive impacts across their value chains. European politicians, citizens and businesses want reliable, affordable and clean energy. Wind energy is a local, competitive, and scalable resource that can provide that energy. With the launch of the ‘Wind Energy Initiative’ key players in the wind…

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Cargill increases its renewable energy capacity by more than 40%

Stuart Mitchell

Cargill reports increasing its contracted renewable energy capacity by 42% after signing five new deals to bring online an additional 300 megawatts of wind and solar capacity, expanding its total offsite renewable energy portfolio to 716 megawatts. These contracts play a meaningful role in helping Cargill achieve its goal to reduce absolute operational greenhouse gas emissions by 10% by 2025 against a 2017 baseline, with the company already achieving an emissions reduction of 10.97% as of calendar year 2022. Globally, Cargill’s renewable energy portfolio includes 15 projects online across 12…

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Global Clean Energy Investment Jumps 17%, Hits $1.8 Trillion in 2023, According to BloombergNEF Report

Stuart Mitchell

Global investment in the low-carbon energy transition surged 17% in 2023, reaching $1.77 trillion, according to Energy Transition Investment Trends 2024, a report published today by research provider BloombergNEF (BNEF). This number is a new record level of annual investment and demonstrates the resilience of the clean energy transition in a year of geopolitical turbulence, high interest rates and cost inflation. The report finds that electrified transport is now the largest sector for spending in the energy transition, growing 36% in 2023 to $634 billion. This figure includes spending on…

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CAP – Recommended reading: Quoting RRPs in your ads

Stuart Mitchell

The ASA/CAP have released a post called: Recommended reading: Quoting RRPs in your ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen ads which compare the price of a product against the recommended retail price (RRP). But advertisers should exercise caution before making these types of claims, as comparisons with RRPs are likely to mislead if the RRP differs significantly from the…

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