Day: 28 March 2017

Unilever continues to backs diversity with new Magnum ad

Stuart Mitchell
Magnum-diversity

Unilever continue their ongoing commitment to promote diversity with their new ad for their Magnum ice cream range, ‘The Ceremony’. The film is currently on air in Australia and will be rolling out in other markets. The ad is designed to inspire people to experience more pleasure by being true to themselves. The soundtrack is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae. ‘The Ceremony’ was created by Lucas Reis, Tomás Ostiglia, André Toledo and Hetu Negri at Lola MullenLowe, and directed by Martin Werner…

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Grey London becomes Valenstein & Fatt to highlight fight against Xenophobia

Stuart Mitchell

Against the rising tide of xenophobia, Grey London puts the name of its Jewish founders above the door and launches a 5-point diversity plan. It’s 1917. New York is booming. Two young Jewish entrepreneurs, Lawrence Valenstein and Arthur Fatt, set up a company. But anti-Semitism is rife. Their names could cost them business. So they call it Grey, after the colour of the wallpaper. Today, Grey is one of the largest advertising networks in the world, with 10,000 employees in 96 countries, embracing every gender, race, religion and sexuality. But…

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