Tag: Valenstein & Fatt

Volvo And Valenstein & Fatt Launch Two New Powerful Short Films For Human Made Stories

Stuart Mitchell

Car maker Volvo And Creative Agency Valenstein & Fatt (formerly Grey London) have launched two new powerful short films for their Human Made Stories Campaign. Human Made Stories is a part of Volvo’s brand platform: ‘Human Made’. The Campaign showcases much of what they feel help make them unique, with a belief that the most meaningful innovations come from a true understanding of people. This has lead to a these new films which highlight the work, in 2 diverse fields to improve the lives of many people. The first film…

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Grey London becomes Valenstein & Fatt to highlight fight against Xenophobia

Stuart Mitchell

Against the rising tide of xenophobia, Grey London puts the name of its Jewish founders above the door and launches a 5-point diversity plan. It’s 1917. New York is booming. Two young Jewish entrepreneurs, Lawrence Valenstein and Arthur Fatt, set up a company. But anti-Semitism is rife. Their names could cost them business. So they call it Grey, after the colour of the wallpaper. Today, Grey is one of the largest advertising networks in the world, with 10,000 employees in 96 countries, embracing every gender, race, religion and sexuality. But…

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