Little Fighters has been created by Pampers and Saatchi & Saatchi London to mark the launch of its Preemie Protection nappies for premature babies. Championing the most vulnerable babies as powerful fighters, the campaign aims to drive awareness of its smallest nappy yet — made especially for the tiniest premature babies. The TVC was filmed at Southampton Hospital in their Neonatal Unit. Nine real families and their premature babies were followed and filmed, including the staff of the hospital, catching the true essence of what it’s like for both baby…
Read MorePampers and Saatchi & Saatchi London champion Little Fighters
