In today’s new reality, mental health has never been more universally top of mind. For the LGBTQ community, this isolation we’re all experiencing imposes an exponentially more severe mental burden. In advance of Mental Health Awareness Month, leading spa and beauty brand, Bliss, announces its philanthropic partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth, to support the community as COVID-19 continues to take an extreme toll on mental health. (PRNewsfoto/Bliss) Historically, LGBTQ youth…
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Pampers and Saatchi & Saatchi London champion Little Fighters
Little Fighters has been created by Pampers and Saatchi & Saatchi London to mark the launch of its Preemie Protection nappies for premature babies. Championing the most vulnerable babies as powerful fighters, the campaign aims to drive awareness of its smallest nappy yet — made especially for the tiniest premature babies. The TVC was filmed at Southampton Hospital in their Neonatal Unit. Nine real families and their premature babies were followed and filmed, including the staff of the hospital, catching the true essence of what it’s like for both baby…
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