Toyota launches 2020 Tokyo Olympics ‘Breaking Point’ campaign via Saatchi & Saatchi

With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility…

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The Royal Australian Mint creates millions of new ways to donate via Saatchi & Saatchi

The Royal Australian Mint and Saatchi & Saatchi Melbourne have launched ‘Donation Dollar’, the world’s first legal tender currency designed to be donated. The plan is to mint a ‘Donation Dollar’ for every Australian, creating 25 million reminders to donate. As a nation we have been fast to adopt online and digital payment methods – ever more so since the pandemic. Sadly, a shift away from notes and coins has had unforeseen and significant consequences on Australian charities. Many of which rely on coin donations – as do the most…

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Marie Curie and Saatchi & Saatchi launch emergency appeal campaign to support nurses caring for the terminally ill

The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused due to Coronavirus for the campaign. The ‘On Hold’ campaign, which will run across radio, printsocial media and soon hopes to run on tv – reminds the nation that while Coronavirus has put everything on hold,…

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‘Fake Views’ film from Operation Black Vote encourages voter registration

Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.  The forthcoming election is broadly seen as one of the most important political events in…

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29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating

The Saatchi & Saatchi New Creators’ Showcase (NCS) inspired, educated and entertained over 2,000 people at Cannes Lions. The show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across the globe. Working closely with Facebook, Google, Twitter and Instagram, the NCS celebrated the very best in creativity, storytelling and innovation. Its aim is to provide a platform that rejoices up-and-coming talented creators. To watch the entries click here. Previously known as New Directors Showcase, the NCS took a new direction this year and chose to highlight the ever-changing craft…

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