Donation Dollar Continues to Remind Australians To Give in New Campaign via Saatchi & Saatchi

International Day of Charity (September 5th) marks the two-year anniversary since the Royal Australian Mint released the world’s first Donation Dollar: a one-dollar coin designed to be donated. To encourage Australians to continue to give what they can, the Mint has again partnered with Saatchi & Saatchi Australia to launch a national awareness campaign. The ongoing goal is to continue circulating Donation Dollars until 25 million are released, including an additional 5m to be released this year. The campaign aims to remind people to look out for Donations Dollars in…

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Toyota launches 2020 Tokyo Olympics ‘Breaking Point’ campaign via Saatchi & Saatchi

With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility…

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The Royal Australian Mint creates millions of new ways to donate via Saatchi & Saatchi

The Royal Australian Mint and Saatchi & Saatchi Melbourne have launched ‘Donation Dollar’, the world’s first legal tender currency designed to be donated. The plan is to mint a ‘Donation Dollar’ for every Australian, creating 25 million reminders to donate. As a nation we have been fast to adopt online and digital payment methods – ever more so since the pandemic. Sadly, a shift away from notes and coins has had unforeseen and significant consequences on Australian charities. Many of which rely on coin donations – as do the most…

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Marie Curie and Saatchi & Saatchi launch emergency appeal campaign to support nurses caring for the terminally ill

The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused due to Coronavirus for the campaign. The ‘On Hold’ campaign, which will run across radio, printsocial media and soon hopes to run on tv – reminds the nation that while Coronavirus has put everything on hold,…

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‘Fake Views’ film from Operation Black Vote encourages voter registration

Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.  The forthcoming election is broadly seen as one of the most important political events in…

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