6 Water Safety Tips to Help Save a Life This Summer

All 50 U.S. State Governors have proclaimed May as National Water Safety Month (NWSM) in recognition of the importance of implementing safer water practices during the summer months. As families converge on aquatic centers, pools, splash pads, waterparks and open bodies of water for recreational water activities this Memorial Day weekend, it is vital to ensure safety is a priority for all people. The NWSM campaign supporters offer six important tips and reminders for parents and caregivers about safer water practices. Keep these six water safety tips in mind: Constant…

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McCann Worldgroup Named Most Effective Agency Network In 2018 Global Effie Effectiveness Index

McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index. Harris Diamond, Chairman and CEO of McCann Worldgroup, said, “The Effies recognize the most important issue in marketing, highlighting whether your campaigns are effective in driving sales and increasing brand and product recognition.  This is our foremost mission and I am proud that our strategic, creative and business leadership teams are being recognized for delivering ROI and effective creative approaches that build our clients’ businesses and increase their market share.” McCann Worldgroup was…

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Ovation Introduces Nationwide PSA Campaign As Part Of Its “Arts Across The Heartland” Initiative

As part of its “Arts Across the Heartland” initiative, Ovation, America’s only arts network, has completed a series of public service announcements (PSAs) in support of arts organizations and cultural institutions across the country. The PSAs, which were produced by Ovation in partnership with local cultural institutions and arts organizations, will air on Ovation TV and Stand For The Arts, Ovation’s arts advocacy platform. Stand For The Arts was established to raise awareness, protect access and encourage action on behalf of the arts. “Arts Across the Heartland” was conceived by…

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RealHer Cosmetics Launches Campaign Celebrating LGBT Pride Month

RealHer Cosmetics, is launching their first mascara and liquid eyeliner. Keeping with the brand’s theme, they have named both products with positive affirmations to empower your day. The brand, who previously donated 20% of every purchase to AAUW, will partner with the LGBT Center of Orange County during the month of June. In support of LGBT Pride Month, 20% of all mascara and eyeliner proceeds purchased on their website will be donated. Eye Am OUTstanding – Longwear, waterproof, and smudge-proof liquid eyeliner. This formula is vegan, certified cruelty-free and paraben…

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‘Do We Care?’ Billboards Urge Empathy, Action on Homelessness

Advocates and officials with ‘Healthy Housing Foundation by AHF,’ a new program spearheaded by AHF to address the housing crisis by providing faster access to housing with a focus on addressing the needs of low-income individuals and those unsheltered or homeless, have launched a new public awareness and billboard campaign in Los Angeles intended to encourage civic leaders and the community to act more swiftly and decisively on the homeless crisis. The campaign launched in the last week of May with at least 15 billboards posted throughout Greater Los Angeles. The billboard campaign, simply headlined,…

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