The American Society for Gastrointestinal Endoscopy (ASGE) has launched a campaign to inform the public about the link between chronic heartburn and esophageal adenocarcinoma, one of the fastest growing cancers in the US, and that due to recent advances in the detection and treatment of precancerous cells, gastroenterologists (GI’s) are now better equipped to help prevent this cancer before it can even start.
The airport focused campaign, which is being launched in conjunction with Digestive Disease Week (DDW), the preeminent annual gastroenterology meeting (GI) which took place during the first week of June in Washington DC, will feature advertisements in the Dulles and Reagan National airports, as well as on Amtrak Acela trains – sending the public to www.asge.org/heartburn.
“We hope that our PSA campaign will encourage more Americans with chronic heartburn to see a gastroenterologist and take advantage of our recently enhanced ability to prevent one of the most rapidly growing cancers in the US,” said ASGE President Karen L. Woods, MD, FASGE.
