Day: 5 July 2022

Sesame Street’s Elmo and His Dad Louie Star in New PSA Informing Parents of Young Children About COVID-19 Vaccines

Stuart Mitchell

Sesame Workshop, the nonprofit educational organization behind Sesame Street, in collaboration with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative launched a new public service advertisement (PSA) today featuring Elmo and his dad Louie. The PSA, produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP), encourages parents and caregivers to get informed about the COVID-19 vaccines following the recent FDA emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children aged 6 months and older.…

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Volvo Trucks are first in the world to use fossil-free steel in its trucks

Stuart Mitchell

As the world’s first truck manufacturer to do so, Volvo is now introducing fossil-free steel in its trucks. The steel is produced by the Swedish steel company SSAB and the heavy-duty electric Volvo trucks will be the first to include it. The steel from SSAB is produced using a completely new technology, based on hydrogen. The result is a much lower climate impact than conventionally produced steel. Small scale introduction of the steel in Volvo’s heavy electric trucks will begin in the third quarter of 2022. “We will increase the…

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Panasonic Showcases the World’s First Manufacturing Facility Capable of Being Powered Entirely by Renewable Energy

Stuart Mitchell

Traditional power generation in industrialized countries relies on large, centralized power plants distributing electricity over long distances to remote locations. As well as being prone to power loss during transmission, this kind of infrastructure is vulnerable to extreme weather and natural disasters. Typhoons in Japan sometimes bring down overhead power lines, and the 2011 Great East Japan earthquake caused disruption to power supplies as far away as Tokyo, more than 500kms from the epicenter. The growing need to protect the environment and avoid climate change is an additional factor prompting…

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Royal Mail pledges net zero by 2040 and sets ambitious new 50gco2e parcel target – the same as making a cuppa

Stuart Mitchell

Royal Mail has launched an ambitious new environment plan, which includes a long-term target to reduce its average carbon emissions per parcel it delivers in the UK from 205gCO2e today to 50gCO2e. That’s about the same carbon emissions as making a cup of tea with milk. The company has also brought forward its Net Zero target by 10 years to 2040 and is committing to near term emissions targets in line with climate science*, reducing absolute Scope 1 and 2 greenhouse gas emissions by 25% by 2025/26 and Scope 3…

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Benevity Launches New Product to Help Companies Amplify Diversity, Equity, Inclusion and Belonging Initiatives

Stuart Mitchell

Benevity, Inc., a leading provider of global corporate purpose software, has unveiled Benevity Affinity Groups, Benevity’s inclusion product that helps companies scale, manage and track their employee resource groups (ERGs) and other affinity group programs to drive diversity, equity, inclusion and belonging efforts like never before. Integrated with Spark — the company’s award-winning employee engagement solution that enables giving, volunteering and positive actions — this new offering allows employees to create trusted content and have informed discussions about difficult topics such as race and gender, helping to raise awareness and drive…

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