The Big Give is the UK’s biggest online match funding platform, responsible for the #ChristmasChallenge17.
Last year the #ChristmasChallenge16 raised over £7.2m for 332 charities in just 7 days. This year they have beaten that so far with £7,526,696 raised by Saturday the 1st.
£1,007,277.5 was raised in the first 5 minutes. This year, they are working with nearly 550 charities (nearly 200 more than last year). They are set to smash the total funds raised this year with over £6,805,466 raised already within 72 hours.
The Big Give was founded in 2007 by Sir Alec Reed, founder of reed.co.uk, and has helped to raise £83 million for UK-registered charities to-date. The platform enables you to discover charities and projects of interest, make donations, and offers the opportunity to double your donations through match funding campaigns run throughout the year. For example if a regular person gives £5 it gets doubled to £10.
The goals of #GivingTuesday and the Big Give’s Christmas Challenge are very closely aligned so we wanted to capitalise on this to inspire more people to give. #GivingTuesday is a national day of giving that comes after Black Friday and Cyber Monday and is a day to do good stuff for charity. The Big Give decided to partner with #GivingTuesday for the first time last year because we both believe in the same things – motivating people to support the inspiring charities who are doing such incredible work to help a whole host of causes. This year the campaign kicks off on #GivingTuesday once more giving supporters even more of a reason to get involved. They can join the national movement of giving by doubling a donation to a charity participating in the Christmas Challenge.
Last year #GivingTuesday set the world record for the biggest amount raised online for charity in a day and an estimated 4.5 million people in Britain did support a good cause on the day whether donating money, fundraising, volunteering time or talking to friends and family about the work of charities.
We also know from our campaigns that there are lots of benefits to running an online campaign such as the Christmas Challenge. It allows charities to:
- Get more people giving – 95% of charities who took part in the 2016 campaign received donations from new supporters
- Get people giving more – 63% said that current supporters gave more than they usually would.
- Build fundraising capacity – the benefits go beyond the financials with 83% increasing their confidence in fundraising. The Big Give provides coaching and resources in order to help charities make the most of the opportunity.