New Nectar launch enables customers to donate points to charity

Nectar customers can now donate points to help support UK charities and causes of their choice, thanks to Nectar Donate – a new partnership with the UK’s leading crowdfunding platform, Crowdfunder.

From 24th January, customers can donate points at any time to a charity of their choice by simply logging on to the Nectar app and clicking on Crowdfunder. All charities participating in Nectar Donate are eligible for donations from the £250m worth of points across Nectar’s 18 million UK members.

Now more than ever UK charities are calling for support and Nectar Donate gives customers an alternative and easier way to help support the causes that are closest to their heart, from local charities to larger national charities such as Macmillan Cancer Support and Alzheimer’s Research UK. To help charities continue the important work they do, customers have the option to donate a minimum of 200 Nectar points (which is the equivalent of £1).

With no hidden fees, every single Nectar point donated will be converted into funding that goes directly into the pocket of the chosen charitable organisation, while customers will be kept updated on how their donation, however big or small, has helped support and make a difference.

Following previous successful charity partnerships, including Nectar’s 2020 campaign with Comic Relief which saw £1.7m raised, the launch of the platform comes as research reveals the majority of Nectar customers said that they would like to donate their Nectar points to good causes.1

Alex Naisby, Head of Loyalty and CRM at Nectar commented: “We’re proud to have teamed up with Crowdfunder to launch Nectar Donate, a new and simple way for customers to support the charities and causes that they really care about with their Nectar points. Our customers have always been extremely generous whenever we have run charity donation campaigns in the past and we know that many of them are interested in supporting local charities. So, whether it’s donating those forgotten points or a bank of saved up points, we’re making it even easier for customers to turn their Nectar points into positivity.”

Simon Deverell, Founder and Creative Director at Crowdfunder said: “Nectar Donate gives charities the opportunity to benefit from Nectar customers donating their points to good causes. At a time when charities have suffered massively due to the pandemic and donors have felt the pinch, this amazing partnership creates an entirely new way for people to give to, and fundraise for, the causes they care about. We’re really excited about this revolutionary new approach to charitable giving and we’re so pleased to add this innovation to our suite of products.”

Hilary Evans, Chief Executive of Alzheimer’s Research UK, said: “We’re delighted that people can now support the important work of charities like Alzheimer’s Research UK through Nectar Donate. Despite the challenges of the last two years, we continue to be humbled by the generosity of the British public. 1 in 2 people know someone affected by dementia, so now more than ever, that support will help drive our research towards breakthroughs that change lives.”

Nectar Donate is available on the Nectar digital app and will be displayed in the same way as all other partner offers. All customers will need to do is create an account with Crowdfunder, link their Nectar account and they will then be able to donate to their chosen cause from those charities available.

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[1] Nectar 360 surveyed 4,000 respondents from 31st August – 2nd September 2020 period

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