Boppy Unveils New Corporate Social Responsibility Program: The Momkind Project™

The Boppy Company has recently taken their Corporate Social Responsibility program to the next level with the refocused and rebranded program: The Momkind Project™ launching March 2018. The Momkind Project mission states: Our purpose is to educate, empower and support mom throughout her journey of motherhood.

The  essence of The Momkind Project is to:  educate, empower and support families in the new parent journey. The three elements of The Momkind Project include:

  • Educate new moms and moms-to-be on safe sleep practices for baby
  • Empower pre-natal and post-natal moms via the Boppy Professional Healthcare channel
  • Support families through donations and initiatives with a focus on military and the underserved community

Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on boppy.com and informational tags on Boppy® Products.   

Boppy’s Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom’s choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.

Boppy’s longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at USO Baby Showers in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.

Links

http://www.boppy.com/

http://www.boppy.com/momkind-project

https://firstcandle.org/

http://www.boppy.com/healthcare/

https://www.uso.org/programs/uso-what-to-expect-and-target-present-special-delivery

 

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