In celebration and support of Women’s Equality Day on August 26, Atom Tickets surveyed women to ask about their movie and genre preferences, as well as their opinions about gender representation in the entertainment industry. Armed with the survey responses, Atom also pulled in ticketing sales information to reveal top movies women showed up to support so far this year. Additionally, Atom launched a digital and social media campaign to promote Women’s Equality Day with a ticketing offer of half off a movie ticket for first time buyers with code FIFTY50.
Cast: An overwhelming number of women said they prefer to see a female and male duo (90%) in the movies rather than an all-male or all-female cast. Another 40% of women revealed that they are still not satisfied with how females are portrayed in blockbusters.
Filmmakers: 95% of women revealed that they would like to see more women in filmmaking careers such as directing, producing, or writing. 12% of women stated that they prefer seeing content created by female filmmakers, while the majority of respondents said they don’t have a preference.
Genre: Women ranked their favorite genres as 1) action/adventure, 2) comedy and 3) sci-fi/fantasy. According to Atom Tickets’ proprietary ticketing data, the following is a list of this year’s top movies for each of the above genres that skewed the most female.
Top Action Movies:
1. Ocean’s 8
2. The Spy Who Dumped Me
Top Comedy Movies:
1. Book Club
2. I Feel Pretty
3. Mamma Mia: Here We Go Again!
Top Sci Fi/Fantasy Movies:
1. A Wrinkle In Time
2. Maze Runner: The Death Cure
Female movie fans also revealed their top picks for movies set to release later this year.
Overall, women are most excited to see the following top three films in theaters:
3. Fantastic Beasts: The Crimes of Grindelwald
Organized by their top three genres:
Top Action/Adventure Movies:
3. Robin Hood
Top Comedy Movies:
1. Night School
2. Holmes & Watson
3. Nobody’s Fool
Top Sci-Fi/Fantasy Movies:
1. Fantastic Beasts: The Crimes of Grindelwald
2. The Predator
3. The Nutcracker and The Four Realms