In Celebration of the Summer’s Hugely Anticipated Big-Screen “Barbie” Movie, Warner Bros. Discovery and Mattel Partner with Save the Children to Inspire and Empower Girls from Around the World

Warner Bros. Discovery, in connection with Warner Bros. Pictures’ upcoming movie ‘Barbie,” today announced it is launching a global girls’ empowerment initiative. The multi-faceted campaign, benefiting worldwide humanitarian organization Save the Children, will help girls around the world receive the learning resources and support they need to make their dreams a reality. Mattel, creator of the global icon Barbie and IP owner of the brand, has partnered with Save the Children for nearly two decades and launched the Barbie Dream Gap Project in 2018; they will partner with WBD on the…

Read More

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral® Dolls Made from Recycled Ocean-Bound Plastic

Mattel, Inc. recently announced that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The Inspiring Women doll and career doll set are certified CarbonNeutral and made from recycled ocean-bound plastic and are available at mass retailers beginning today. “We are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team…

Read More

Barbie® Celebrates International Women’s Day with Global Campaign to Inspire the Next Generation of Female Leaders

Mattel, Inc. has announced Barbie is partnering with entrepreneurs and role models to inspire the next generation of leaders and dreamers this International Women’s Day. Through a multi-faceted campaign to increase access to female role models, support female entrepreneurs, and partner with likeminded global programs, Barbie is committed to help build the confidence and reinforce the limitless potential of girls everywhere. Throughout the world, women continue to be underrepresented in leadership roles.* In fact, NYU’s Cognitive Development Lab research** led by Professor of Psychology, Dr. Andrei Cimpian, and Assistant Professor…

Read More

Betty Crocker™ Partners with Barbie™ Dream Gap Project to Empower Girls to Realize Their Limitless Potential

Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker introduces the BettyLab. Through this platform, Betty Crocker, along with a number of innovative partners, will offer resources, ideas and inspiration for people to learn and explore in their own kitchens. For its first initiative, Betty Crocker is partnering with Barbie and the brand’s Dream Gap Project initiative, another cultural icon that shares a commitment to helping children reach for the stars. “We believe…

Read More

Barbie® Unveils 2020 Campaign Team Set to Encourage All Girls to Raise Their Voice

Mattel, Inc. has announced the Barbie® 2020 Campaign Team set to expose girls to public leadership roles and pique their interest in shaping the future. The new career set includes four diverse dolls with roles that make a winning campaign, including candidate, campaign manager, fundraiser and voter, to show girls the importance of a political team working together to win. With seven runs for office since 1992, Barbie has a long history of showing girls they can and should be in office. Ahead of the 2020 election, the brand is…

Read More