Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral® Dolls Made from Recycled Ocean-Bound Plastic

Mattel, Inc. recently announced that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The Inspiring Women doll and career doll set are certified CarbonNeutral and made from recycled ocean-bound plastic and are available at mass retailers beginning today.

“We are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls, which further demonstrate our shared commitment to creating a more sustainable future,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel. “Kids need more role models like Dr. Jane Goodall, because imagining they can be anything is just the beginning – seeing it makes all the difference. We hope that this collection and homage to a groundbreaking pioneer for women in science and conservation inspires kids to learn more about green careers, how they can protect the planet, and act out sustainable stories through doll play.”

Inspiring Women Dr. Jane Goodall:

This was released just in time for World Chimpanzee Day on July 14th, Barbie is proud to recognize renowned ethologist and conservationist Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute, UN Messenger of Peace to celebrate her ground-breaking research and heroic achievements as a humanitarian, scientist and activist. The launch also coincides with the 62-year anniversary of Dr. Jane Goodall’s first journey to the forest of Gombe National Park in Tanzania.

The Inspiring Women Series pays tribute to courageous women who took risks, changed rules, and paved the way for generations to dream bigger than ever before. Dr. Jane Goodall joins a list of incredible heroines of their time including Ida B. Wells, Dr. Maya Angelou, Billie Jean King and Eleanor Roosevelt among others.

“My entire career, I’ve wanted to help inspire kids to be curious and explore the world around them – just like I did when I first traveled to Tanzania 62 years ago. I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference,” said Dr. Jane Goodall. “Through this partnership, I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.”

2022 Barbie Career of the Year Eco-Leadership Team:

In partnership with the Jane Goodall Institute, Barbie is also introducing the 2022 Career of the Year Eco-Leadership Team, which features four roles working to protect the planet and promote sustainability in different ways. This set is designed to encourage kids to play out their own sustainability stories and learn more about careers they may not be familiar with, including a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate.

Roots & Shoots + You Can be Anything™ Series

As part of the continued celebration of Dr. Jane Goodall’s historic accomplishments as a leader in her field, Barbie is entering a global partnership with the Jane Goodall Institute and leveraging their global youth Roots & Shoots program to inspire curiosity about the environment in kids of all ages and teach them about their social and environmental impact. In partnership with JGI’s Roots & Shoots, Barbie is issuing a global challenge #NaturallyCuriousJane encouraging kids to discover the little steps they can take to create big changes, including creating a nature observation journal, community mapping and increasing local green spaces. The brand is also highlighting Dr. Jane Goodall through a special episode of the Barbie You Can Be Anything series on the brand’s YouTube channel.

The expanded offering announced today adds to a growing list of launches that ladder up to Mattel’s corporate goal to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030. Other sustainable Mattel products include Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic; Fisher-Price® Rock-a-Stack® and Fisher-Price Baby’s First Blocks, made from bio-based plastics; UNO® Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials; and the certified CarbonNeutral Matchbox® Tesla Roadster and MEGA BLOKS™ Green Town™ line.

For more information on the Barbie brand’s efforts to help protect the planet, visit To participate in the Barbie x Jane Goodall Institute Roots & Shoots challenge, visit For more information on Mattel’s corporate sustainability efforts, visit:

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