Tag: Barbie

Barbie Pushes Global Initiative To Champion Girls’ Limitless Potential With “Dream Gap Project”

Stuart Mitchell

Barbie® has announced the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the…

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10 of my favourite International Women’s Day campaigns

Stuart Mitchell

I think I am just about caught up on the International Women’s Day backlog. It’s been so great to see so many brilliant campaign so here’s 10 of my favourite campaigns – in no particular order. Sense New York look to #CelebrateWomen for International Women’s Day IRC release film showing 8 steps we can take to support women and girls FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day Barbie(R) Honors Global Role Models…

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Barbie(R) Honors Global Role Models On International Women’s Day

Stuart Mitchell

Ahead of International Women’s Day, Barbie honored 17 historical and modern-day role models from around the world. These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls. With 81 percent* of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models. “As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International…

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