Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search ad because it directly answers their search query, compared to those who click a search ad because it mentions a familiar brand (26%) or is listed above other search results (20%). To engage potential customers through…
Read MoreNearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results
