ASA – Covid-19: Trends in Advertising

The ASA/CAP have released a post called: Covid-19: Trends in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Given the regulatory spotlight on ads for gambling, alcohol and food and soft drinks high in fat, salt or sugar, it’s easy to forget that the public’s exposure to them forms just a small part of their overall exposure to ads. With reference to previous…

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UN Women launches new UK chapter of advertising alliance to fight gender-based stereotypes in the industry

Convened by UN Women, the United Nations entity for women’s empowerment, a new advertising coalition to tackle harmful stereotypes in UK advertising and media content launches today. The initiative will focus on encouraging diverse, inclusive and non-stereotypical representations of marginalised groups, initially focusing on the experiences of women of colour. The Unstereotype Alliance, a thought and action platform, launches its UK National Chapter with a core group of 28 leading UK advertisers and creative agencies, with the objective of securing commitments from over 100 brands. Ingrained inequalities in the UK…

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CAP – Picture perfect? Advertising and body image

The ASA/CAP have released a post called: Picture perfect? Advertising and body image. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With summer well underway, marketers are more likely to encourage consumers to adopt a ‘holiday’ mentality. This usually means more ads for swimwear, holidays (though perhaps less so this year) and weight loss products where the focus is usually on a model’s body and physique…

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ASA – Taxing tax claims: Advertising tax arrangement schemes

The ASA/CAP have released a post called: Taxing tax claims: Advertising tax arrangement schemes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. All ads must comply with the law and not incite anyone to break it.  With this is mind, illegal tax avoidance schemes cannot be advertised.  Tax arrangement schemes that comply with the law can be advertised, provided those ads comply with the CAP Code.…

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ASA – The Queen-tessential guide to referring to the Royal Family in ads

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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