CAP – Making advertising to children ‘child’s play’

The ASA/CAP have released a post called: Making advertising to children ‘child’s play’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent celebration of World Children’s Day, we thought it would be a good time to remind marketers of what is expected from them when advertising to children. This is especially topical with the festive season nearly upon us, where new toys…

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CAP – A Christmas Tale… of compliant advertising

The ASA/CAP have released a post called:  A Christmas Tale… of compliant advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points from ASA rulings to help you ensure…

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CAP – Being roundabout when advertising hybrid and electric vehicles can fuel complaints

The ASA/CAP have released a post called: On the road again: Being roundabout when advertising hybrid and electric vehicles can fuel complaints. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the sale of electric vehicles (EVs) and hybrids set to accelerate, the messaging in their advertising is increasingly important to consumers.  With electrified powertrains appearing in a number of different types of vehicle,…

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ASA – Covid-19: Trends in Advertising

The ASA/CAP have released a post called: Covid-19: Trends in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Given the regulatory spotlight on ads for gambling, alcohol and food and soft drinks high in fat, salt or sugar, it’s easy to forget that the public’s exposure to them forms just a small part of their overall exposure to ads. With reference to previous…

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UN Women launches new UK chapter of advertising alliance to fight gender-based stereotypes in the industry

Convened by UN Women, the United Nations entity for women’s empowerment, a new advertising coalition to tackle harmful stereotypes in UK advertising and media content launches today. The initiative will focus on encouraging diverse, inclusive and non-stereotypical representations of marginalised groups, initially focusing on the experiences of women of colour. The Unstereotype Alliance, a thought and action platform, launches its UK National Chapter with a core group of 28 leading UK advertisers and creative agencies, with the objective of securing commitments from over 100 brands. Ingrained inequalities in the UK…

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