Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White Bullet Finds

Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues – including from some of the most iconic global companies, according to new research from the Digital Citizens Alliance and White Bullet. The report – Breaking (B)ads: How Advertiser-Supported Piracy Helps Fuel a Booming Multi-Billion Dollar Illegal Market – details a year-long investigation into how brands and advertising intermediaries help support the operators of illegal piracy websites and apps through the placement of ads. Amazon, Facebook,…

Read More

CAP – Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies

The ASA/CAP have released a post called: Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So far, 2021 has been the year of cryptocurrency. Bitcoin and its fellow travellers like Ethereum and Doge (a currency shaped like a cartoon dog, invented as a joke that has made some of its early adopters millionaires) have…

Read More

Research from Unilever shows that almost 50% of people from marginalised communities feel they have been stereotyped in some way through advertising

From football to film, the wave of boycotts and ‘cancel culture’ sweeping industries regarded as not diverse and inclusive enough could have the advertising industry in its sights. A new study by Unilever has found that nearly one in two people from marginalised communities – people with disabilities, and Black, Hispanic, Asian, and LGBTQ+ people – feel they have been stereotyped in some way through advertising. The study also highlights that it isn’t just marginalised people who feel the impact: 71% believe stereotypes in media are harming the younger generation,…

Read More

ASA – Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising

The ASA/CAP have released a post called: Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our increased monitoring function, we are publishing the findings of our proactive monitoring sweep of influencer posts to gauge whether influencers are sticking to the rules, which require that they clearly signpost when their posts…

Read More

CAP – Advertising complementary and alternative medicine and therapies

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

Read More