Tag: organic

Ethical Hedonist Magazine Launches New Chat Show

Stuart Mitchell

Ethical Hedonist Magazine has launched a Crowdfunding Chat Show, consisting of crowdfunded virtual nights of organic foodie stars! First up a chat show evening with award-winning organic chef Nina Matsunaga of the Black Bull Inn Sedbergh and the Queen of Chocolate, Chantal Coady, who will talk about her exciting new ventures – The Chocolate Detective and Letterbox, Isolation Chocolate. Alison Jane Reid, the founder and editor of Ethical Hedonist Magazine describes the nights: “I can’t wait to welcome you to the first of our glorious real organic food chat show…

Read More

ASA – Harvest our fresh advice on “Organic” claims

Stuart Mitchell

The ASA/CAP have released a post called: Harvest our fresh advice on “Organic” claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s Organic September, and so it seems only natural for us to share some advice on the use of the term “organic” in advertising – particularly in relation to foods and cosmetics. Food glorious food! Although a quick stroll down the supermarket…

Read More

Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results

Stuart Mitchell

Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search ad because it directly answers their search query, compared to those who click a search ad because it mentions a familiar brand (26%) or is listed above other search results (20%). To engage potential customers through…

Read More