Trust in charities rose to high of 64% in 2017

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy. Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60% By…

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How charity media expenditure patterns are changing

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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