Tag: nfpSynergy

nfpSynergy reveal how the pandemic has shaped charity donations

Stuart Mitchell

nfpSynergy have published a mini-report sharing their data on the way that the pandemic has affected charity donation patterns. Key points include: 69% of the general public said they had recently donated to charity pre-pandemic. This had fallen to just 55% as of March 2021. There is little differentiation across gender with both male and female groups showing a reduction. There are, however, large differences across age groups. The younger age groups remain stable in their donations whilst we have witnessed significant drops for the 35 years and above groups.…

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Trust in charities rose to high of 64% in 2017

Stuart Mitchell

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy. Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60% By…

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How charity media expenditure patterns are changing

Stuart Mitchell

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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