Trust in charities rose to high of 64% in 2017

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy.

Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage.

  1. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60%
  2. By the end of 2017, Charities were the fifth most trusted public institution after the NHS, the Armed Forces, Police and Schools.
  3. Two years ago charities were in 12th place behind TV and radio stations
  4. Trust in the FRSB and now Fundraising Regulator has more than doubled since 2009: from 15% to 37%.
  5. Charity supporters’ trust in charities (in November 2017) is at 70%, a lot more than non-supporters whose level of trust is at 40%

nfpSynergy says that there is no evidence that increases or decreases in trust in the general public have had any impact on levels of giving or volunteering.

nfpSynergy surveyed online 1000 people representative of the UK population by age, gender and social class for the survey, in February, April, August and November 2017.


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